Online Newsletters: Benefits and Challenges

You have decided to build a beautiful website to market and sell your wonderful creations, or your insightful consulting practice.
“Build it and they will come.” Right? Wrong! Once it is built, you will need to let people know about it. A form of news letter is, by far, the most efficient manner in which to announce to the world that you are ready for them to make you a millionaire.
In this discussion the instructor will provide insight and information based on creating enewsletters for almost ten years. You will learn:

  • A very short historical/future perspective about e-newsletters
  • What WordPress has to offer you
  • The first and best step to take in order to create a successful e-newsletter
  • Tools to assist you in carrying out your decision
  • Paid versus Free services
  • Myths and mistakes in e-newsletter marketing
  • Anatomy of successful e-newsletters
  • Which statistics really matter
  • Resources and references